bwh Web Musings

My Thoughts On Being A Web Master

August 8, 2007

Assurance For Your Visitors

Filed under: Managing Your SIte, Tips — bwh @ 5:00 am

In today’s world, the savvy online visitor wants to be sure they are dealing with someone reputable. Here a couple of things you can do to assure your online visitors that you are who you say you are.

First, if you use PayPal, are you verified with PayPal? If so, it should say verified when you log in. It looks something like this:

Screen Print of PayPal Account with Verified

If you are Verified with PayPal, then you can get the seal and have it put up on your website. It will let your visitors know that you’ve been verified with PayPal. Here’s what the seal looks like:
PayPal Verified Seal

When a visitor clicks on the seal, they will see a page similar to this (they have to be logged in to PayPal to see it):
PayPal Verified Page

Another thing you can do to provide an extra level of assurance to your visitors is to have your domain certified. I’ve actually had people contacting me wanting to know how they could be sure I was legitimate. There’s a fee associated with this, but it’s fairly cheap and is good for 2 years. The process involves confirming that the contact information in the WHOIS database is correct and points to a real person. It’s simple to implement. You’ll then have a seal to put on your site that looks something like this:
Certified Domain Seal
When a visitor clicks on the seal, they see a page like this:
Certified!

Contact bwh Web Designs today if you’re interested in either of these options.

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