Have you checked for a mobile device?

I recently went to Toyota’s web site with my iPhone. Guess what? Nothing. All I saw was a message that said I needed to install Flash. Well, now. That’s not going to happen. I went to the site later from a computer and discovered there isn’t much to see at all if you don’t have Flash.

Which is fine if I’m on my computer. For years, there was an attitude that if someone didn’t have Flash then they could just lose out. But that doesn’t work so well now. With the growing use of mobile devices, a site that uses Flash should have something to serve up to the mobile world. Something better than a useless message that I needed to install Flash.

In fact, maybe your web site should check for a mobile device even if it doesn’t use Flash. Be friendly to the mobile world. If it’s a site for a restaurant, you could serve up (pun intended) phone numbers and the take out menu.

If you don’t have a mobile device that can get to the internet, borrow one and see what your site looks like. Your visitors will be glad you did.

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