A mailing list is an excellent tool for keeping in touch with your customers. You can use it to announce sales, advertise new products and services, announce shows, or just as a reminder that you’re there when they need you.

In today’s world of ubiquitous spam, it’s a good idea to be sure your emails adhere to current anti-spam laws. It’s impossible to keep current on all the requirements yourself. And you certainly don’t want to be in violation of the law.

That’s why it’s a good idea to use an email marketing company such as VerticalResponse, ConstantContact, etc. Here are just a few of the functions they provide:

• Keeping current with anti-spam laws. Such as the requirement to have an address and an unsubscribe link.
• Reviewing your email for common spam elements.
• Allow recipients to view your newsletter online - for those recipients who can’t see it in their mail program.
• Communicating with major ISPs to help ensure your newsletter doesn’t get bounced or put in a junk folder.
• Campaign tracking - See who opens your newsletter and what links they click. You can also see bounces and unsubscribes.

bwh Web Designs researched several of these companies in 2006. We now use and recommend VerticalResponse. Here’s just a few reasons:

• A reasonable price, based on the number of addresses to which you send a newsletter.
• Ability to maintain completely separate mailing lists.
• Flexibility in newsletter design, including uploading your own HTML to coordinate with your website.
• Ability to send postcards through the U.S. Mail.

You can sign up with VerticalResponse through this link:

Email Marketing from VerticalResponse

Our favorite feature is being able to maintain separate mailing lists. We use one VerticalResponse account to manage mailing lists for 3 separate websites. One of our clients uses it to track customers by geographic location. She can target a newsletter to let people in one area know when she’ll be in their area.

Contact bwh Web Designs today to get your mailing list started!

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